About
After 25 years leading creative teams across Southeast Asia and Australia, directing campaigns for brands like Samsung, Coca-Cola, Unilever, P&G, Nikon and Hyatt Hotels across automotive, fashion, FMCG, beauty, and tourism sectors. I operate at the intersection where traditional filmmaking meets emerging technology.
I studied film production at the prestigious Australian Film Television and Radio School. I’ve been a composer and sound designer for film and advertising, and have spent two decades building and leading multiple international production companies.
Approach
I never ask my crew to do something I can’t already do myself. I lead by example. This builds trust, and trust is how good teams become exceptional ones.
Every frame earns the next. Twenty-five years of brutal audience testing, commercial pressure, and creative problem-solving taught me that attention is never given — it’s earned.
Recognition
Two-time Australian Guild of Screen Composers Award winner
Technical Oscar nominee (Rock et Man)
Directed tens of millions of dollars in ad campaigns across APAC
Expertise