Privacy

I’m Adrian Van de Velde. I work as an individual — I’m not a company — and I’m responsible for any personal information described here.

You can reach me at director@adrianvandevelde.com about anything on this page, including having your details removed. I’m based in Sydney, Australia.

This notice covers two different situations. Most people only need one of them.

• You visited this website — there is very little to tell, but it’s there.
• I contacted you about my work — this is probably the one you want.

Cookies. This site sets none. There is no cookie banner because there is nothing to consent to.

Analytics. I use Vercel Web Analytics, which counts page views without cookies and without a persistent identifier. It tells me which pages get read, roughly which country a visit came from, and what kind of browser or device was used. It cannot follow you across other websites, and I cannot use it to identify you.

Forms. There aren’t any. Every contact point on this site is a plain email link, so nothing is collected unless you choose to write to me.

If you email me. I keep your message and your address so I can reply and so I have a record of the conversation.

Who handles it. The site is hosted by Vercel Inc. in the United States. My email runs on Google Workspace, provided by Google LLC, also in the United States. Both process this information on my behalf, under their own terms.

If you’ve had an email or a message from me about AutoGen, or about commercial advertising in general, this section explains how I have your details.

What I hold. Your name, the organisation you work for, your job title, and business contact details — usually a work email address or a LinkedIn profile. Sometimes a short note about why your work is relevant to mine, for example that your studio produces automotive imagery. I don’t hold personal phone numbers, home addresses, or anything about your private life.

Where I got it. One of these, and I’ll normally tell you which one in the message itself:

• Publicly available business information — your company’s own website, its leadership page, or trade press coverage naming you in your professional role.
• LinkedIn — in many cases we’re already connected there.
• Previous professional contact — we’ve worked together, or corresponded, on a production.

I don’t buy contact lists, and I don’t use tools that guess email addresses.

Why I’m using it. I have a legitimate interest in identifying businesses that produce automotive imagery and might benefit from what I’ve built, and in reaching the people who commission or produce commercial advertising about directing work. Either way, that means contacting the person whose role makes that decision. I’ve weighed this against your interests: contacting a named professional once, about their own field of work, at their business address, is what I’d consider reasonable — and repeatedly contacting someone who hasn’t replied is not. I work to that.

Who else sees it. No other person. I run this myself from my own files. I don’t use a CRM, a mailing platform, or a lead-generation service, and I don’t share, sell or pass on your details. The one exception is technical rather than human: my email sits on Google Workspace, so Google handles it as my email provider in the same way it handles everything else in my inbox.

How long I keep it. If we don’t end up working together or in conversation, I delete your details within 12 months. If you ask me to delete them sooner, I do it straight away.

Email me at director@adrianvandevelde.com and say so. You don’t need to give a reason and you don’t need to be polite about it.

I’ll stop permanently and delete what I hold about you. The only thing I keep is the minimum record needed to make sure I don’t contact you again by accident.

You can ask me to:

• show you what I hold about you
• correct anything that’s wrong
• delete it
• stop or limit what I’m doing with it
• send you a copy in a portable format

Just email me. I’ll respond within a month, and there’s no charge.

If you think I’ve handled your information badly, please tell me first — I’d rather fix it. You also have the right to complain to the data protection authority in your own country. If you’re in the European Union or the United Kingdom, that is the supervisory authority where you live or work.

I work from Australia, and with people in Europe, the UK, Australia, New Zealand and Asia, so information is handled across borders. In practice that means your details sit in my own files and in Google Workspace, and this website is served by Vercel — both of which are United States companies operating global infrastructure.

If I change how any of this works, I’ll update this page and change the date at the top.