Automotive Commercial Director
Automotive
Twenty-five years directing automotive work across Southeast Asia and Australia — campaigns for Ford, Mercedes-Benz and KIA, and the AI-driven launch of AVATR’s flagship models in Singapore.
The work now runs on three pipelines: physical shoots, full CGI, and brand-trained AI models that hold a marque’s exact design language in every frame. Most automotive projects combine all three.
Virtual Production
AutoGen is the virtual production system behind the recent work: models trained on a brand’s own design language generate the car, the location and the light — graded to broadcast standard.
Selected Automotive Work